Retail

Retailers are constantly adapting to customers’ demand for convenient online shopping services. Demands for a friction-free user experience leads to increased fraud losses like chargebacks and costly manual reviews.

SecuredTouch allows retailers to rapidly respond to fraudsters’ ever evolving attack methods without interrupting the customer journey.

ELIMINATING ONLINE RETAIL FRAUD USING BEHAVIORAL BIOMETRICS

SecuredTouch responds in real-time and flags suspicious activities before any fraud can take place. By passively authentication trusted users first, behavioral biometrics boosts accuracy and reliability to reduce false positives and improve user experience.

  • Boost customer loyalty while decreasing fraud losses
  • Detect sophisticated fraud before transactions take place
  • Lower cart abandonment by removing the need for step-up authentication
  • Reduce the need for costly manual reviews with improved accuracy
  • Fight multiple uses cases with one solution
  • Easily deployed light SDK solution for mobile and desktop

HOW DOES IT WORK?

  • 1

    SecuredTouch collects the behavioral parameters and sends them to our servers.

  • 2

    Analyzing the data and using ML algorithms, SecuredTouch determines a trust score:

    • A high score means a trusted user is authenticated
    • A low score, flags a fraudulent behavior

  • 3

    The process is completely seamless and transparent to the trusted user.

  • 4

    This process is continuous, throughout the entire user’s interaction with the application